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The Personalized Medicine Coalition: Molecular Medicine

Challenge

In 2004, the organization was just an idea, advanced by a small group of pioneers in a Washington, DC conference room. FKH was invited to sit at the table.

Approach

Working with the leadership of the Personalized Medicine Coalition since 2004, FKH has helped guide strategy and communications for the education and advocacy group, whose mission is to increase investment in and the adoption of personalized medicine concepts and products for the benefit of patients. We have worked with PMC leadership to brand the organization, help write its seminal documents, position it as the authoritative source in the media, plan and organize its conferences and events, raise the requisite funds, and attract the key industry, academic and commercial players. FKH has been the PMC’s partner every step of the way.

Impact

PMC speaks for personalized medicine. Period.