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RxAnte: Improving Medication Adherence Through Analytics

Challenge

Visit website Healthcare organizations spend significant money and resources on prescription medication adherence programs, often taking a “one-size-fits-all” approach.

Unfortunately, this becomes an inefficient and costly proposition – as some patients will be adherent on their own, while others need tailored solutions that meet their unique circumstances and motivational behavior requirements – no two people are alike.

Until now, there has not been a cost effective, care effective means to implement targeted medication adherence programs across a large and diverse population base.

RxAnte offers this industry first through its proprietary analytics and continuous adherence monitoring and management solutions. However, as a start-up organization RxAnte needed to position and brand itself effectively in order to carve a unique value proposition among the competing HIT/analytic companies coveting the same market space.

Approach

FKH worked with RxAnte to:

  • Create brand messaging that reflects the company’s unique ability to drive greater accountability, increased efficiency and enhanced measurability of population-based medication adherence programs
  • Define a brand look and feel that supports the company’s tone, manner and values
  • Launch the company via its web presence

Impact

A complete brand message architecture, web site, logo refinement and supporting materials were designed and implemented within 45 days, allowing the company to enhance its presentation capabilities to prospective clients and industry influences.

A unified message and brand is helping RxAnte to build and strengthen its presence and leadership within the industry.

As a result of the initial branding efforts, RxAnte has received numerous inquiries from major health plans to present its capabilities.

Visit the RxAnte website for more information on Improving Medication Adherence Through Analytics