Executive Vice President, Healthcare Practice
A senior marketing and issues strategist, Marilyn Castaldi has led a wide range of distinctive engagement campaigns for pharmaceutical companies and other health enterprises throughout her 23-year career in the communications agency arena.
She has helped to define the value of complex science and products, expanded markets creatively for established brands, protected franchises, assisted organizations in transition, helped reposition companies and brands, and forged integrated partnerships that moved the needle on health issues.
At FKH, she leads the firm’s Healthcare practice focused on clients in the pharmaceutical and disease management worlds.
Previously, in nine years as a senior partner at Fleishman Hillard, Marilyn helped build and then led the firm’s global healthcare practice, which became one of the most successful in the industry. There, and in leadership roles at Burson-Marsteller and Hill and Knowlton, Marilyn worked with a diverse field of clients ranging from Astra Zeneca, Bristol-Myers Squibb, Pfizer, Merck and Guidant to Celera Genomics, the Susan G. Komen Foundation, the Association of Clinical Endocrinologists and Cap Gemini Ernst & Young’s healthcare practice.
Building on her consulting firm experience, Marilyn also worked for a number of years in academic medicine and has experience with the provider marketplace. Most recently, she served as chief communications officer for Columbia University Medical Center, launching a new institutional identity and supporting the work of distinguished research scientists and clinicians.
She holds an M.B.A. in marketing from New York University and a B.A. in German from Syracuse University.
