Chief Executive Officer
Craig Martin serves as Chief Executive Officer of Feinstein Kean Healthcare, an Ogilvy specialty company, and as senior client counsel and strategist for a number of clients. Craig’s background includes more than two decades of experience in strategic communications, working with dozens of Fortune 500 companies as well as leading academic, government and non-profit organizations, from leadership positions with consulting firms and specialty practices based in Cambridge, Washington, D.C., New York and Brussels.
In this capacity, Craig has advised major global as well as emerging companies on strategy and competitive positioning to support market entry, provide context for M&A activities and/or adjust to shifting market, political or perceptual conditions. He has worked with industry, professional and patient advocacy organizations, as well as academic medical institutions on transforming reputation and elevating impact in support of their missions. He has helped to forge strategic partnerships and advance thought leadership in support of business, health policy, research and care objectives. And he serves as a trusted advisor in helping clients preserve hard-earned brand, reputational and business equity in times of crisis and risk.
His recent client relationships and experience include health information and medical technology companies and organizations, diagnostic, genetic testing, drug development, pharmaceutical, business consulting and health services companies, as well as advocacy groups, government agencies and academic research centers. Craig’s work draws on his background in corporate branding and positioning, marketing, public affairs, advocacy relations, issues management and risk communication.
Prior to joining Feinstein Kean, Craig led the Washington, D.C., office of a firm specializing in health and technology communications, and was responsible for senior level counsel and management of a variety of corporate, government and non-profit health care accounts, as well as directing the agency’s crisis and risk communication practice.
